Zlín is a truly unique urban gem, transformed from a modest small town into a dynamic industrial hub by the visionary Baťa family. Its globally exceptional garden city concept, clean functionalist architecture, and the fascinating legacy of a global business empire make Zlín an ideal destination for corporate groups, professional study trips, and enthusiasts of design and history.
- Baťa’s Skyscraper & the Famous Office: Guided tour of Building No. 21 (the former Baťa company headquarters), featuring the legendary mobile elevator-office of Jan Antonín Baťa and an observation terrace overlooking the entire city.
- Red-Brick Architecture: Excursions through the iconic residential districts of red-brick family houses, the Tomáš Baťa Memorial with a faithful replica of the Junkers F 13 aircraft, the revitalized factory grounds, the Baťa Villa, or the forest cemetery.
- The Story of Footwear & Global Marketing: The Museum of South East Moravia in Building 14 featuring the exhibition “The Baťa Principle: Today an Idea, Tomorrow a Fact,” focusing on manufacturing innovations, corporate culture, and legendary shoemaking craftsmanship.